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#1
08-10-2008, 10:42 PM
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MINI Clubman rickshaw
The rickshaw: a staple of Chinese mobility for over a century. The MINI Clubman: not so much. The solution: combine the two. That’s exactly what Beijing MINI decided to do to promote the MINI Clubman’s launch in China.
MINI’s rickshaw – which has been dubbed ‘the other rickshaw’ – launched earlier this month in the hopes of capturing some local headlines. Despite the Olympics presence in China, the campaign has landed the other rickshaw in several local media publications and has even managed to garner some international attention. The Clubman rickshaws started out life as standard issue Clubmans, but were sent to Hong Kong to undergo the conversion to pedal power. From there, they were sent to Beijing to start the campaign and “bring good luck to the Beijing Olympics,” according to China Car Times. Although probably not as fun to drive as the regular Clubman, MINI could be onto something with this new zero-emissions drivetrain… 
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 Check my page for latest Spy Shots and info on new BMWs - Updated as news happens Last edited by LeMansX5 : 08-11-2008 at 12:14 AM. 
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#8
08-12-2008, 06:41 PM
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MINI VISITS THE 2008 OLYMPICS IN BEIJING
Munich/Beijing. Just in time for the biggest sporting event of the year, the Olympic Games in the Chinese capital of Beijing, MINI is on top sporting form too - and is making a great start in Beijing! A very special MINI vehicle is providing passengers with a fantastic, unforgettable driving experience of a most unusual type. Locals and visitors to the games alike can move smoothly through the busy traffic in the Asian capital in a MINI Rickshaw made specially for Beijing - a typical MINI experience. Pure muscle power drives this exciting, emission-free vehicle through the streets of the Olympic city. The MINI Rickshaw perfectly captures Beijing's dynamic combination of tradition and progress, coupled with a touch of fantasy and individuality - as only MINI can do. From 11 August, anyone looking for excitement who would like to explore Beijing in a slightly different way has been able to experience the mixture of bicycle and MINI Clubman in trendy club and scene districts such as the old Beijing quarter of Hu Tong. Simply get in and enjoy the typical MINI feeling in this pulsating city of a million. In addition, it is also possible to try out this unique form of transport at the local MINI dealership. The real Chinese lucky charms and talismen on the bicycle and in the inside of the vehicle are intended not only to bring the passenger luck, but also, of course, to release positive energy for the entire Olympic Games. Alongside Japan, China is now the most important market in Asia for MINI and one of the fastest growing markets worldwide. For the year to the end of July 2008, the BMW Group sold 2,278 MINI brand cars in China (including Hongkong/Taiwan).
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