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Originally Posted by palbay
The short answer is niche marketing.There are just no 200,000 unit homeruns left to build anymore.BMW feels there are many 15,000-30,000 unit singles left.Hence the brand extensions...X5-X6,X3/3 Series -X4,5 Series-PAS,1 Series-X1.Thanks! PalBay
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I understand that. I know that's what they're trying to do. I just think it's the wrong strategy. They are in danger of cheapening the brand. Growth is good and important for every company. I get that. But, it just seems like BMW wants to build a car for EVERY possible demographic. Let GM and Ford build cars for every single market segment, and concentrate on your core business.
Then again, what do I know? BMW has been a huge success story, and one of the few companies that has not struggle recently...
Juan