Originally Posted by Derek

The small hatchback format appeals to people for a number of reasons:
1) Small size makes them easy to park in city environments

The coupe is only about 5 inches longer, so that really isn't a huge advantage.

2) The hatchback provides much more room and versatility when trying to
carry larger items (no need for an SUV)

I agree with that. However, the seats fold down in the 135i coupe so you can haul some items. The hatch does give way more height, but I wouldn't choose a car for hauling if it wasn't something that I regularly do. I typically don't haul large items.

3) A BMW hatchback would still provide the handling and performance we love

Ditto for coupe.

4) The price would be more affordable than even a 3 Touring

Yes it would.

The US has not historically been a fan of hatchbacks but with $4+ gasoline you are seeing a lot more of them on the road. The Mini is a hatch of sorts, the VW Rabbit, Scion XB, Honda Fit, Toyota Yaris.... etc.....

There are definately more on teh roads these days, but the coupe version is identical to the hatch on fuel mileage.

To date most hatchbacks have been small economy cars but I think there could be a growing demand for more luxury versions.