I know it is not really a fair comparison. Especially because of the 7's age and trying to compare a normal 7 to Audi's S line, but man that Audi looked good on the road. I was really surprised how much I liked it. Way better looking than the currnent 7 IMO. I also agree that the dynamics of the bimmer would be better than the Audi.

I just hope BMW makes the new 7 look as good as the e38 (1995 to 2001)previous generation 7 series looked. The 740i with the sport package and the M parallel spoke wheels was the best looking 7 series IMO. If they could just update that look without getting crazy the new 7 should look really good.

I have to admit that Audi has designed some pretty good looking cars in the last 5 years or so. They have come along way.